Nobu Hospitality has set out to redefine its premier brand in the global residence space with an expanding portfolio that includes world-class hospitality, luxury, and community. The brand’s approach brings purposeful design to luxury living and lifestyle-led real estate, creating a unique experience for residents.
“The essence of real estate goes beyond mere structures; it’s fundamentally about creating a sense of community and connection. Our residences transcend traditional amenities. They embody a lifestyle rooted in the Nobu community, like-minded individuals, featuring exceptional food and dining options, all seamlessly integrated into the fabric of real estate,” says Trevor Horwell, CEO of Nobu Hospitality.
Notable Milestones in the Brand Expansion
With an eye toward global expansion, Nobu is already set on an ambitious path with 18 Nobu Residences spread across four continents. Nobu has achieved several remarkable milestones in its ambitious blueprint to continue expanding its presence worldwide since the announcement of its first project in 2017. It has proven its ability to create luxury communities that appeal to elite residents looking for more than just a simple residence.
In Abu Dhabi, Nobu sold a penthouse at $37.5 million, a record-breaking price for apartment sales. In Toronto, the Nobu Residences sold out in 3 months at what was at that time the highest average price in the city. These notable milestones have helped establish Nobu as an innovator in the new era of luxury living across the world.
The success of Nobu Hospitality is the result of its strategic partnerships with visionary developers. These world-class regional collaborations have been with prestigious firms such as Aldar Properties, Asset World Corporation, Breevast, Madison Group, RCD Hotels, Salboy, SODIC, and Viet Capital Real Estate.
Brand Loyalty to Luxury Residential Lifestyles
Nobu Residences are designed to create a residential lifestyle similar to that of staying at a luxury hotel. The residences offer exclusive access to the features that are a signature of the Nobu experience, such as fine dining, private catering, room service, and wellness programs, all implemented by an experienced team.
Nobu delivers spaces that are reflective of the brand’s Japanese minimalism and contemporary luxury, inspiring a sense of peace. This approach cultivates brand loyalty among residents, which is essential in today’s evolving market. Having a prestigious brand like Nobu associated with a development drives prices higher.
“The Nobu brand has consistently showcased its brand power, community strength, lifestyle premium, and, most importantly, customer loyalty through historic sales of Nobu-branded real estate in record time frames across multiple continents. We take pride in reshaping the standards of luxury living,” Horwell explains.
The “Nobu Effect”
The “Nobu effect” is increasingly drawing developers and partners from across the globe to the brand. Nobu has proven that a combination of brand equity, lifestyle premium, and sales velocity is the key to its success. Not only does the Nobu brand give value to projects, but it is also a draw for loyal communities of residents. Nobu’s premium luxury lifestyle is reflected in the cross-continent sales that occur in record time.
“Nobu is currently focused on expanding within key global urban markets while also growing its portfolio of non-hotel branded residences to capture a broader segment of the luxury residential market. A key advantage of these residences is their access to the same elevated food and beverage offerings, including private catering and in-residence dining—amenities that today’s luxury buyers increasingly prioritize,” says Horwell.
Nobu Hospitality’s pioneering approach to branded luxury residences has resulted in its impressive growth trajectory. The brand plans to continue to combine signature lifestyle and design to create an unparalleled residential experience as it redefines luxury living on a global scale.
